Kelly wasn’t just a dog. She was the boss of the house, the keeper of standards, and the inspiration behind something much bigger than anyone could’ve imagined. Fussy about food and proud of it, Kelly turned her nose up at anything that didn’t meet her expectations – and, let’s be honest, she had a point.

Her human, Mike, tried everything off the shelf, but nothing made the cut. One day, he thought: If I wouldn’t eat this stuff, why should she? So, he got to work.

Mike began crafting meals made from proper ingredients – cage-free meats, grass-fed lamb, wild-caught tuna, organic veg – the kind of food that sounded more like a farm shop order than pet food. No artificial colours. No preservatives. No unpronounceable fillers. Just real, raw nutrition made with love. And for the first time, Kelly polished off her plate.

That little moment turned into a big mission. And so, Kelly & Co’s was born – named in honour of the dog who inspired it all.

What started in one kitchen is now one of the best-selling freeze-dried pet food brands in more than 30 countries. But Mike’s dream wasn’t just to build a brand – it was to revolutionise the way we feed our pets and give back to the animal community that inspires us every day.

That’s why Kelly & Co’s proudly supports local causes like the Soi Dog Foundation, contributing to the development of a veterinary hospital in Bangkok, and donates food to non-profit organisations helping animals in need across Asia. Because being good to pets means more than just what goes in their bowl – it means standing up for their welfare, their health, and their future.

And now, that journey continues – with pet parents like you, choosing better every single day.

Because if it wasn’t good enough for Kelly, it’s not good enough for yours.